About
Build globally, Operate Freely.
With structures that actually work.
What started in 2020 as a simple curiosity about making money online turned into something much bigger.
I grew up in the north of the Netherlands, in a normal working-class environment.
At 13, I started working at local tulip farms. Long days, repetitive work, low pay. It wasn’t just the work itself , it was the realization that this was the reality for a lot of people.
That experience made me think differently about what I wanted my future to look like.
Discovering Online Business
That curiosity led me deep into the world of making money online.
I tried a lot of things at first most of them didn’t work. But eventually, I found my edge in SEO and YouTube.
During the COVID period, when everything moved online, I started creating tutorials around topics people were actively searching for:
- How to make a website
- How to integrate Stripe into Shopify
- How to use a crypto wallet
I focused on one thing: explaining complex topics in a simple, practical way.
That approach worked.
My first YouTube channel started growing, and while still a teenager, I was already generating a meaningful income from it.
What started as a solo project quickly turned into something bigger.
I began outsourcing, building a team, and scaling content production. Eventually, this grew into a real online business generating tens of thousands per month.
After finishing school at 18, I went all in.
I expanded into multiple markets, running YouTube channels in Spanish, Portuguese, French, and Russian — without speaking those languages myself. My role shifted from creator to operator, managing teams and systems.
Later that year, I traveled to India to meet some of my team members in person, which really put into perspective how global the business had become.
The Shift Toward Global Structures
As my income grew, so did taxes.
Coming from Western Europe, I quickly realized that over half of your money goes straight to the government. At some point, it just didn’t make sense to me anymore. Working a significant portion of the time just to hand it over, without getting anything meaningful in return
That’s where things started to shift.
The more I looked into it, the more I realized how different the rules can be depending on where you operate from.
Countries like the UAE with zero income tax.
Territorial tax systems like Paraguay, where foreign income isn’t taxed locally.
For someone running an online business, that changes everything.
At that point, I was fully invested and spent most of my time learning how global tax systems and wealth protection actually work.
I wanted to understand how these systems actually work in practice, not just from articles or videos, but by seeing it myself.
That curiosity is what eventually led me to start creating content around international business, tax structures, and global mobility.
So I started traveling, speaking with people, and exploring how things operate on the ground in places like Hong Kong, Gibraltar, the UAE, and Indonesia.
What I Do Today
Today, I create content focused on helping entrepreneurs understand and navigate international business structures.
The goal has stayed the same from day one:
Take complex topics and make them simple, practical, and usable.
Whether it’s:
- Setting up a company abroad
- Understanding taxes as a non-resident
- Opening international bank accounts
Beyond content, I also help entrepreneurs build and optimize their setups — whether that’s choosing the right jurisdiction, setting up entities like a US LLC, UK company, or Hong Kong structure, or figuring out the best tax residency based on their situation.
Everything is based on what actually works in practice.